Storq
Visual Identity, illustration
A rebrand of Storq's kids' clothing line — brought forward with a cleaner, more contemporary identity. Soft neutrals, unfussy shapes, and a voice that's dry and confident without trying too hard. Good clothes. Small sizes. Nothing itchy, nothing with a cartoon on it.
Demi
Visual Identity
A label system for Demi, a 500ml natural wine brand sourcing small-batch vintages from local winemakers. The design needed to work hard on shelf, flex with each new release, and be worth keeping once the bottle was empty. The result is an identity that's distinctive without being precious — built to travel.
Over Easy PR
Visual Identity, Web Design
A bright, mid-century–inspired brand and website for Over Easy PR, a boutique food-focused public relations agency representing CPG brands, chefs, and food personalities. The identity combines playful color, retro typography, and friendly illustration to convey the warmth and creativity at the heart of the company. The result is a brand that feels cute, fun, and modern with a nostalgic twist—perfectly capturing the spirit of contemporary food culture with a wink to classic design.
Tess Elizabeth
Tess Elizabeth is a vintage clothing brand based in Los Angeles. I wanted to create a visual world that included the richness and aliveness of Tess’s beautiful vintage garments, while also paying homage to the geography her business was grown in.
We ended up with a wordmark that works as well for a Victorian ghost as it does for a chic Angeleno, and a photographic system that uses layering and framing to create a lush and vibrant world.
Visual Identity
SOM
Visual Identity
SOM is a weekly playlist covering the best of MPB, or Música popular brasileira. The goal for the brief was to create a variable cover and corresponding system that would draw listeners worldwide to the lush, romantic, and modern world of MPB.
The SOM system features a heavy geometric logo which can be altered for use as a container, as well as an op-art inspired floral frame, whose individual components can be rearranged to fit a variety of applications.
Second Nature Studio
Visual Identity
Second Nature is a photography studio and event space in Brooklyn. For this project, the goal was to create an identity that felt warm and inviting, simple and subtle, to evoke the feeling of the studio being a welcoming space for all creatives.
Daffodil
Visual Identity
Daffodil is a brand system with custom typeface and illustration for a clothing store. The typeface is a lowercase sans serif that maintains a sense of importance while being whimsical. The illustration, inspired by a mid-century textile sample, roots the design in history while remaining playful.